What is Deep Journey?

Deep Journey is Scoot’s innovative conversational insights engine designed to provide comprehensive analytics across the entire customer journey—from initial engagement in webinars to deal closures and ongoing customer management. This AI-powered analytics platform transforms customer interaction data from Scoot Engage meetings, webinars, and events into actionable business intelligence. Deep Journey is currently available on a waitlist basis. Contact Scoot sales to learn more and join the waitlist.

The Power of Conversational Data

Unlike traditional meeting platforms that follow a one-to-many communication model, Scoot’s patented many-to-many conversational design generates significantly more customer insight data. This wealth of interaction data empowers sales, marketing, customer success, and product teams to make informed, data-driven decisions.

Key Features

Enhanced Data Collection

Deep Journey captures and analyzes comprehensive data from your Scoot Engage meetings and events:

Conversation Transcriptions: Complete, detailed transcriptions of all conversations
Behavioral Analytics: Track participant movements, interactions, and engagement patterns
Activity Tracking: Monitor materials downloaded, links clicked, and features used
Multi-Modal Data: Analyze video, audio, and text data together
Attendee Journey Mapping: Follow individual paths through your Scootaverse
Engagement Metrics: Measure participation levels and interaction quality

AI-Powered Meeting Summaries

Hosts receive comprehensive AI-generated summaries after each meeting that include:

Conversation Summaries: Key topics discussed and important takeaways
Behavioral Data: How participants moved and interacted within the space
Engagement Insights: Which attendees were most active and engaged
Content Interaction: What materials were downloaded or viewed
Action Items: Automatically identified next steps and follow-ups
Attendee Sentiment: Understanding of participant reactions and engagement levels

Natural Language Query Engine

Deep Journey’s most powerful feature is its ability to understand and respond to natural language questions:

Custom Prompts: Ask any question about your customer interactions in plain language
Standard Query Templates: Select from pre-built prompts for common insights
Real-Time Analysis: Get immediate answers to your questions
Historical Analysis: Query data from any point in your customer journey
Cross-Meeting Insights: Analyze patterns across multiple meetings and events
AI-Enabled Coordination: Data is readily available for analysis and coordination by AI agents

Example Natural Language Queries:

“What were the top concerns raised about pricing in Q3?”
“Which competitors were mentioned most frequently in webinars?”
“Show me engagement trends for enterprise accounts over the last 6 months”
“What product features generated the most questions from prospects?”
“Which attendees showed high intent signals in the last sales meeting?”

Comprehensive Reporting Capabilities

Deep Journey provides detailed reporting over any date range and parameters:

Reporting Dimensions

Customer and account level
Individual contact level
Industry and vertical
Product or service line
Sales stage or funnel position
Time periods (daily, weekly, monthly, quarterly, custom ranges)
Geographic segmentation

Key Metrics and Insights

Attendance and Activity

Registration vs. attendance rates
Dwell time and engagement duration
Room movement patterns
Peak engagement times
Drop-off points and exit behaviors

Call-to-Action Performance

Click-through rates on CTA buttons
Asset download rates
Link engagement
Individual-level click tracking
Conversion funnel analysis

Engagement Trends

Participation patterns over time
Interaction frequency and quality
Chat activity and sentiment
Q&A participation
Reaction and emoji usage

Keyword Usage and Topics

Most discussed topics and themes
Keyword frequency analysis
Topic trending over time
Sentiment by topic
Question themes and patterns

Search Behaviors

Smart Badge searches performed
Attendee discovery patterns
Networking intent signals
Connection attempts and teleports

Deep Journey Premium Features

Deep Product Insights

Enhancements designed to derive maximum product insights from meetings, webinars, and events:

Product feature interest tracking
Competitive comparison mentions
Product feedback and sentiment
Feature request identification
Use case discussions
Integration requirements

Deep Competitor Insights

Enhancements to derive maximum competitive intelligence:

Competitor mention tracking
Competitive positioning discussions
Win/loss factors identification
Competitive feature comparisons
Market positioning insights
Competitor threat assessment

Deep Pricing Insights

Enhancements to derive maximum pricing intelligence:

Pricing objection tracking
Price sensitivity indicators
Discount discussion analysis
Value perception metrics
Budget authority signals
Pricing model preferences

Multi-Lingual Capabilities

Gather insights across your global customer base
Support for multiple languages in transcription and analysis
Cross-language trend analysis
Regional insight segmentation

Custom Vocabulary Training

Train Deep Journey’s transcription engines to understand your specific terminology:

Company jargon and acronyms
Product names and internal terminology
Industry-specific language
Technical terms and abbreviations
Improved accuracy for specialized vocabulary

Testimonial Engine

Generate powerful marketing assets directly from your customer interactions:

AI-generated testimonial quotes from positive interactions
Video highlight reels of key moments
Automatically identify quotable moments
Extract success stories and case study content
Compile social proof and validation

Integration and Configuration

Automatic Structured Data

Deep Journey automatically enriches conversational data with structured information:

CRM Integration: Attendee and registrant data from your CRM is automatically attached to each conversation record
Account Context: Full account history and relationship data linked to interactions
Contact Profiles: Complete contact information and interaction history
Sales Stage Awareness: Understanding of where each conversation fits in the buyer’s journey

Dedicated Scootaverses

Assign project or customer tags to specific Scootaverses
Segment data collection by use case or customer type
Enable targeted analysis and reporting
Isolate data for specific initiatives or campaigns

Data Storage and Security

Geographic Segmentation: Store data by geography as required by your specific needs (custom configured)
Database Redundancy: Backups of data across multiple geographical regions
SOC 2 Type II Compliance: Enterprise-grade security standards
GDPR Compliance: Full compliance with data protection regulations
Custom Data Storage: Configure storage locations based on your requirements

CRM and Data Platform Integrations

Deep Journey integrates seamlessly with your existing technology stack:

Salesforce integration
HubSpot integration
Microsoft Dynamics integration
Custom API connections
Data warehouse exports
Business intelligence tool connections

Benefits by Team

Sales Teams

Intent Signals: Identify high-intent prospects based on engagement and questions
Deal Intelligence: Understand customer concerns and objections in real-time
Competitive Intelligence: Track competitor mentions and positioning
Personalization: Access conversation history for more personalized follow-ups
Pipeline Insights: Predict deal velocity and closure probability
Account Strategy: Develop targeted account strategies based on interaction data

Marketing Teams

Content Performance: Understand which topics and messages resonate most
Campaign Optimization: Analyze webinar and event performance metrics
Lead Scoring: Identify marketing-qualified leads based on engagement
Messaging Insights: Discover language and pain points that resonate
ROI Tracking: Measure event impact on pipeline and revenue
Testimonial Generation: Extract customer success stories automatically

Customer Success Teams

Health Scoring: Identify at-risk accounts based on engagement patterns
Upsell Opportunities: Discover expansion opportunities from conversations
Feature Adoption: Track which features customers use and discuss
Support Intelligence: Identify common issues and support needs
Renewal Insights: Predict renewal likelihood based on engagement
Customer Journey Mapping: Understand the complete customer experience

Product Teams

Feature Feedback: Capture unfiltered product feedback from real conversations
Use Case Discovery: Understand how customers use and think about your product
Roadmap Prioritization: Make data-driven decisions about feature development
Competitive Analysis: Learn what features customers compare and value
Voice of Customer: Access authentic customer language and perspectives
Requirements Gathering: Identify feature requests and integration needs

How Deep Journey Works with Scoot Engage

Deep Journey is powered by the rich conversational data collected in Scoot Engage. The integration is seamless:

Data Collection: Every Scoot Engage meeting, webinar, or event automatically generates conversational data
AI Processing: Deep Journey’s AI engines analyze conversations, behaviors, and interactions
Insight Generation: Data is transformed into actionable insights and stored for analysis
Query and Report: Teams can query data using natural language or access pre-built reports
Continuous Learning: The system improves over time, learning your vocabulary and priorities

Why Deep Journey Requires Scoot Engage

Deep Journey leverages Scoot Engage’s unique many-to-many conversational model to collect far more data than traditional platforms. The interactive nature of Scoot Engage—with features like Mingle Mode, Smart Badges, and multi-room environments—creates rich conversational data that powers Deep Journey’s insights.

Getting Started with Deep Journey

Availability

Deep Journey is currently in a limited release phase with a waitlist. To access Deep Journey:

Scoot Engage Subscription Required: You must have an active Scoot Engage license
Join the Waitlist: Contact Scoot sales to join the Deep Journey waitlist
Discovery Call: Discuss your specific analytics needs and use cases
Custom Configuration: Work with the Scoot team to configure Deep Journey for your requirements
Integration Setup: Connect your CRM and data systems
Training: Receive training on how to maximize value from Deep Journey

Pricing

Deep Journey pricing is custom and based on your specific needs. Contact Scoot sales for pricing information. Note that Deep Journey requires an active Scoot Engage subscription. For pricing details, see Understanding Scoot Pricing.

Why Choose Deep Journey?

Unique Value Proposition

Only Platform with Complete Journey Data: From first webinar to renewal conversations
Most Comprehensive Conversational Data: Many-to-many interactions generate more insights
Natural Language Interface: No complex query languages or dashboards to learn
AI-Powered Analysis: Advanced AI that understands context and intent
Multi-Modal Intelligence: Combines video, audio, and text for complete picture
Real-Time and Historical: Access both real-time insights and historical trends

Competitive Advantages

Unlike traditional meeting analytics that only capture presentation metrics, Deep Journey analyzes:

Natural conversations between attendees
Movement and spatial interaction patterns
Small group and breakout discussions
Individual engagement journeys
Cross-meeting and cross-event patterns
Complete customer lifecycle interactions

Technical Requirements

Prerequisites

Active Scoot Engage subscription
CRM or data platform for integration (recommended)
Data storage requirements defined (if special geo-segmentation needed)

Supported Integrations

Major CRM platforms (Salesforce, HubSpot, Microsoft Dynamics)
Data warehouses and lakes
Business intelligence tools
Marketing automation platforms
Custom API integrations

To learn more about Deep Journey and related features:

What is Scoot Engage? - The platform that powers Deep Journey
Understanding Scoot Pricing - Pricing for Deep Journey and Scoot Engage
Smart Badging - Enable structured data collection
Meeting Summaries - AI-generated meeting summaries
Scoot Events and Registration Guide - Event setup

Frequently Asked Questions

What is Deep Journey? Deep Journey is Scoot’s AI-powered conversational insights engine that analyzes customer interactions from Scoot Engage meetings, webinars, and events to provide actionable business intelligence. Do I need Scoot Engage to use Deep Journey? Yes, Deep Journey analyzes the conversational data generated by Scoot Engage meetings and events. An active Scoot Engage subscription is required. How is Deep Journey different from traditional meeting analytics? Traditional platforms only analyze one-to-many presentations. Deep Journey captures and analyzes many-to-many conversations, individual behaviors, spatial interactions, and complete customer journeys across multiple touchpoints. Can I query Deep Journey using natural language? Yes! Deep Journey features a natural language query engine. Simply ask questions in plain English and receive insights instantly. Is my data secure? Yes. Deep Journey is SOC 2 Type II compliant, GDPR compliant, and features database redundancy with geographic segmentation options. All data is encrypted and stored securely. How long does it take to see value from Deep Journey? You can access AI-generated summaries immediately after your first meeting. The more data Deep Journey collects, the more powerful the trend analysis and predictive insights become. Can Deep Journey integrate with my CRM? Yes. Deep Journey integrates with major CRM platforms including Salesforce, HubSpot, and Microsoft Dynamics, as well as custom data systems via API. Is Deep Journey available now? Deep Journey is currently in limited release with a waitlist. Contact Scoot sales to join the waitlist and learn more about availability.

Ready to transform your customer interaction data into actionable insights?

Contact Sales to join the Deep Journey waitlist
Learn about Scoot Engage - The platform that powers Deep Journey
View Pricing Information
Visit the Deep Journey Product Page

Introduction